A Consultancy That Thinks Carefully About Content and Audiences
Orsipha was founded to help media platforms in Malaysia move from serving content in bulk to surfacing it with intention.
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Orsipha grew out of a straightforward observation: media platforms in Malaysia were sitting on rich content libraries that their audiences were barely reaching. Editorial teams were publishing thoughtfully, but the infrastructure connecting readers to that work hadn't kept pace.
We started as a small team working directly with product managers and editors at digital publications. Early on, what we noticed was that the problem wasn't a shortage of content — it was a shortage of considered structure around how that content was offered to people. Suggestion rows, related reads, topic trails — these were often afterthoughts rather than deliberate design decisions.
Orsipha was set up to change that. We sit alongside editorial and product teams to think through suggestion logic, configure the relevant systems, and leave teams better equipped to manage those systems themselves. We don't run the platform for our clients — we help them understand and own the decisions that shape what their audiences see.
Our office is in Kuala Lumpur, and nearly all of our work is with platforms serving Malaysian audiences, though we've worked with teams based elsewhere who are building for this market.
Our Mission
To help media platforms surface content with intention — so readers find more of what they care about, and editorial work reaches the audience it was made for.
What We Value
- Reader agency over platform manipulation
- Editorial clarity over algorithmic noise
- Transferable knowledge over dependency
- Honest assessment over flattering proposals
Where We Work
Based at Level 16, Menara Etiqa, Jalan Bangsar, Kuala Lumpur — and working with platforms across Peninsular Malaysia and East Malaysia.
The People Behind Orsipha
Nadia Farhan
Principal Consultant
Nadia spent eight years working in digital product roles at Malaysian news organisations before founding Orsipha. She leads client engagements and oversees relevance strategy.
Razif Zainal
Technical Lead
Razif handles configuration, system integration, and the technical handover at the end of each engagement. He makes sure setups are documented clearly and built to last.
Suraya Lim
Audience & Data Analyst
Suraya reviews engagement data and helps clients identify meaningful patterns in how audiences move through their content. She also leads the periodic reviews in the Audience Experience Programme.
Standards We Hold Ourselves To
Privacy by Design
We do not request personal reader data beyond what's needed for the work. Where engagement data is used, we follow Malaysian Personal Data Protection Act principles and work from aggregated or anonymised sources where possible.
Clear Scope Agreements
Every engagement begins with a written scope document. We don't expand work or introduce new costs without your explicit approval. What's agreed at the start is what's delivered.
Written Deliverables
Every engagement closes with documentation your team can refer to independently. We don't rely on verbal handovers — written guides and configuration notes are part of what we provide.
Evidence-Led Recommendations
Our suggestions are based on your actual data and catalogue — not generic templates. We review what's there before proposing anything, and we're direct if something doesn't look like a good fit.
Team Knowledge Transfer
Each service includes at least one session with your team. We want your staff to understand what's been set up and why — so they can maintain and adapt it after we finish.
Honest Communication
If a service isn't the right fit for your platform's current stage, we'll say so. We'd rather lose a sale than set up a configuration that doesn't serve your audience well.
Content Personalisation in the Malaysian Media Landscape
The media industry in Malaysia has grown considerably more complex over the past decade. Digital-first publications, streaming platforms, and subscription content services now sit alongside traditional broadcasters and print-to-digital conversions. Each of these organisations faces a version of the same challenge: a growing catalogue, a diverse audience, and limited internal capacity to think carefully about how the two connect.
Content suggestion and personalisation are not new concepts, but the conversation around them has often been dominated by large-platform thinking — the kind of recommendation engines designed for global scale that don't translate straightforwardly to smaller, more contextual editorial operations. Orsipha's approach is different. We work at the level of individual platforms, thinking about the specific catalogue, the specific audience, and the specific editorial values that should shape how content is surfaced.
For a regional news platform, that might mean configuring a related-reads section that respects topic clusters rather than just keyword overlap. For a subscription video service, it might mean building a suggestion row that surfaces older catalogue items that remain genuinely relevant. For a multi-section digital publication, it might mean creating different suggestion logic for each editorial vertical rather than applying one rule across the board.
Orsipha brings experience in digital product design, audience data interpretation, and content strategy to each of these situations. We are based in Kuala Lumpur and familiar with the practical realities of running content operations in the Malaysian market — from staffing constraints to multilingual catalogues to the specific ways audiences engage with local content.
Talk to the Team About Your Platform
We're happy to have an initial conversation about your situation, with no obligation. If there's a good fit, we'll be clear about what engagement would look like.
Get in Touch