What Platforms Say After Working With Us
Honest accounts from editorial and product teams at Malaysian media platforms who've worked with Orsipha on content personalisation.
← Back to HomeFrom Editorial and Product Teams
"We started with the Content Relevance Review to see whether personalisation was worth pursuing. The written summary was specific to our catalogue — not a generic slide deck. It helped us make a clear decision to move forward, and we came back for the Personalisation Setup a month later. The configuration Orsipha built has been running steadily for four months now with minimal adjustment needed."
"We were sceptical about whether personalisation would fit a magazine-style publication where editorial sequence matters. Orsipha took that concern seriously — the setup they built surfaces related long-reads in a way that feels like a recommendation from an editor, not an algorithm. The training session was useful and my team came away understanding how to adjust the topic clusters when we run special issues."
"We're on the Audience Experience Programme, which was the right call for our situation — we have three content verticals and the catalogue changes significantly from month to month. The quarterly reviews have been genuinely useful. Orsipha flags when suggestion logic starts to drift and we adjust before it becomes a problem. Communication throughout has been straightforward and they respond quickly when we have questions."
"What I valued most was that Orsipha asked about our editorial priorities before suggesting anything. We cover both Bahasa Malaysia and English content and the way they handled the multilingual catalogue — keeping suggestion rows language-coherent — showed they'd thought it through. The written documentation means I can explain the setup to my team without having to involve Orsipha every time."
"The Personalisation Setup took about four weeks end to end, which was about what we expected. Integration with our CMS took slightly longer than the initial estimate, but Orsipha was transparent about the delay and the documentation they provided during that period meant our developer could keep working independently. End result is solid — the related content rows are now one of the better-performing elements on the site."
"We do niche B2B content across several industries and I wasn't sure personalisation would work for us. The Content Relevance Review was worth doing on its own — the summary report surfaced some patterns in how our audience moves through industry-specific sections that we hadn't noticed. We didn't end up going further immediately, but the findings informed how we restructured our content navigation."
How the Work Played Out in Practice
Regional News Platform, Personalisation Setup
A regional news platform with a large archive found that most of their readership was concentrated on the front page and recent content. Older stories — many of them still highly relevant — were receiving almost no traffic despite remaining indexed. Editorial team had no clear way to surface them.
Orsipha reviewed a sample of 150 articles and the engagement data from the preceding six months. We configured a "Related Reports" section using topic and region clustering rather than keyword matching — the setup distinguished between similar topics in different regions so related stories didn't cross-contaminate. Took three weeks from scoping to handover.
Archive article traffic increased by approximately 34% compared to the equivalent period the prior year. Average session depth (pages per visit) rose from 1.4 to 2.1. The editorial team reported fewer manual "see also" link additions in new articles.
"The setup was less complicated than I'd feared and the results came through fairly quickly. The main thing we appreciated was that Orsipha had clearly read our content before making any suggestions." — Head of Digital, regional news platform
Subscription Platform, Audience Experience Programme
A subscription content platform covering health, business, and lifestyle in both English and Bahasa Malaysia needed suggestion logic that worked across three distinct editorial verticals without mixing content types in ways that felt jarring to readers.
Under the Audience Experience Programme, Orsipha configured separate suggestion logic per vertical with language-aware matching — English articles suggested to readers who'd arrived from English content, and vice versa. Quarterly reviews assess whether topic clusters remain relevant as new content is published.
Subscriber retention rate for accounts who engaged with suggestion rows improved by 18% compared to those who didn't. Cross-vertical discovery (subscribers reading content from more than one vertical) increased from 22% to 31% of active accounts.
"Having the periodic reviews as part of the arrangement means we don't have to remember to check whether things are still working. Orsipha flags issues we wouldn't have noticed until much later." — Product Manager
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